Reporting
Numbers you can act on, described honestly.
Delivery, opens, clicks per link, country, device and mail client, over time. Including where the data is weak, because a confident wrong number is worse than a gap.
The ZevCampaign web app on a phone
Which link, not just how many
Every link is counted separately, with total clicks and unique clickers. The click-through rate is worked out when you look at it, so the denominator is current rather than frozen at send time.
Over time, not just a total
Opens and clicks are recorded as individual events, so you can see the shape of the first hour and the long tail afterwards rather than one number that stopped meaning anything by Tuesday.
Where, and on what
Country, device type and mail client, taken from the request. When we cannot tell, the report says unknown rather than guessing, because a plausible wrong attribution is harder to spot than a gap.
An open is a pixel load, and we will not call it a read.
Images are blocked, prefetched by Gmail and scanned by security gateways. Opens are useful in aggregate and meaningless for one person. Clicks are the number worth making decisions on.
Per recipient, when you need it
Every campaign has a recipient list showing what happened to each one: delivered, opened, clicked, bounced, skipped and why. Usually you want the totals; occasionally you need to know about one person, and then you really need it.
The ZevCampaign web app on a phone
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